The iGB team interviewed 1xBet at iGB L!VE 2026 to ask why it is repositioning – or in its own words, evolving – its brand to focus on sustainable regulated market revenue.
1xBet is making strategic changes to adapt to the evolving industry landscape. The focus is on sustainable revenue in regulated markets. The company is also enhancing player relationships for long-term success.
Additionally, 1xBet is introducing new initiatives like '1xCare' to ensure player protection. These efforts underline the brand's commitment to responsible gaming practices and a secure gaming environment.
