China is the world's largest games market and for most international studios, the hardest to read. It accounts for over a quarter of global player spending and more than a third of the industry's growth, yet breaking in still means navigating unfamiliar platforms, partners and rules.
Pocket Gamer Connects Summit Shanghai is set to return on July 29th, aiming to facilitate deal-making opportunities for industry players looking to enter the lucrative Chinese market. With China's significant share in global player spending and industry growth, the event serves as a crucial platform for bridging the gap between international studios and the complexities of the Chinese gaming landscape.
