Amazon gaming head Jeff Gattis discusses adding Luna to Amazon Prime, the kinds of games the company is targeting, and the importance of exclusive titles.
Amazon has revealed plans to integrate its Luna video game streaming service into Prime Video, enabling Prime subscribers to play games directly through the video app. This move mirrors similar initiatives at Netflix, where gaming titles became accessible as part of the primary video streaming service, leading to a notable increase in player engagement.
Jeff Gattis, the general manager for Amazon Luna and Amazon Game Studios, sheds light on the company's strategy for games moving forward, emphasizing the significance of exclusive content and the vast untapped potential audience for video games.
Gattis highlights the reorganization within Amazon's gaming divisions, consolidating Amazon Game Studios, Luna, and Prime Gaming under a unified structure. Luna serves as the gaming platform, while Amazon Game Studios focuses on game development, with plans to publish games on Luna and potentially other platforms. The company's approach to exclusivity will be determined on a case-by-case basis, aligning with its goal of building a robust gaming platform.
Looking ahead, Gattis expresses enthusiasm about leveraging Amazon's extensive intellectual property, distribution channels, and technological capabilities to enhance the gaming experience for users. By fostering collaboration among various Amazon entities, including Prime Video, MGM Studios, Amazon Web Services, and Twitch, the company aims to strengthen Luna's position in the gaming market.
