The UK Advertising Standards Authority (ASA) is closely monitoring gambling adverts during the 2026 FIFA World Cup, having scanned over 13,000 marketing campaigns in under a month since the start of the tournament on 11 June.
Continuous improvements to the regulator’s monitoring capabilities have enabled it to keep track of the increasing number of marketing campaigns during the event. The ASA's enhanced monitoring tools have facilitated a more comprehensive oversight of gambling advertisements to ensure compliance with regulations.
By intensifying its monitoring efforts, the ASA aims to maintain a vigilant stance on gambling advertising practices throughout the 2026 World Cup, demonstrating its commitment to upholding advertising standards in the industry.
