Candy Crush is among mobile’s most successful mainstays, now a 14-year-old IP with billions of dollars to its name and various spinoffs from Soda Saga to Solitaire.
Candy Crush Saga, the original game, remains one of the most profitable match-3 games annually, having exceeded $20 billion in lifetime revenue. Despite its strong brand recognition, Candy Crush actively invests in marketing through new campaigns, social media engagement, real-world initiatives, and more to expand its audience reach.
