The Department for Culture, Media and Sport (DCMS) plans to ban unlicensed operators from sponsoring British sport, sparking frustration among licensed operators like Entain.
The Department for Culture, Media and Sport (DCMS) is set to launch a consultation aimed at prohibiting unlicensed operators from engaging in sponsorship deals within the British sports industry. This move follows growing discontent among licensed operators, including major player Entain, such as Ladbrokes Coral owner, regarding the prevalence of unlicensed operators in sports sponsorships.
