The Fortnite boss argues that this makes it harder for developers to succeed
The CEO of Epic Games, Tim Sweeney, criticized Valve for labeling projects on Steam that utilize AI as 'really irresponsible'. Sweeney believes that this labeling hinders developers' success by forcing them to choose between using productivity-enhancing tools and facing potential failure due to competition.
He emphasized that the value lies not in creating perfect assets but in the overall game experience. Sweeney also highlighted the public opposition to AI in game development, stating that it is a matter of tool adoption rather than a PR issue.
Despite acknowledging past unethical practices by some AI companies, Sweeney advocated for the industry to adopt better standards and move towards using licensed content for AI models.