Direct-to-consumer (D2C) monetisation has now grown into a $17 billion market that accounts for around 15% of the global $113.3bn mobile in-app purchase sector, according to a new report.
A recent report reveals that the D2C market has reached $17 billion, representing 15% of the $113.3 billion global mobile in-app purchase industry. The data is sourced from a study conducted by GDC Festival of Gaming and Appcharge, surveying over 1,200 professional game developers between January and February 2026.
