Pokémon Go has recorded its highest daily player spending in half a decade, reaching $15.1 million on July 11th, five days after its 10th anniversary.
According to AppMagic estimates, Pokémon Go achieved a new post-pandemic peak in player spending, coinciding with the first free Go Fest ever, named Go Fest 2026: Global. This event is usually one of the game's major paid events each year.
