Platform co-founder and COO Julian Migura discusses how VaultN centralises the orchestration of publisher partnerships.
Last year, the digital distribution platform VaultN partnered with Take-Two Interactive, having already secured customers such as Bethesda, Team17, Landfall, and Curve. VaultN co-founder and COO Julian Migura outlines how the platform aims to centralise transactions for publishers, distributors, and retailers, as well as addressing challenges such as outdated payment systems that cannot keep pace with the scale, speed, and level of automation needed. Migura notes the platform is 'growing nicely,' and they aim to add two or three new partners every week. 'In principle, we want to empower everybody,' says Migura. VaultN currently partners with the Epic Games Store and GOG, but has not yet reached an agreement with Steam, which Migura calls the 'holy grail.' Although Steam is not yet integrated, clients can retrieve keys from Steam and use VaultN’s database to distribute them to other platforms. VaultN takes a small percentage of publisher royalties generated through its system. 'The most important part is that it doesn't impose fixed costs,' Migura stresses. 'It's simpler for the publisher to get the biggest upside by orchestrating their partnerships through a single system.' Beyond providing a straightforward distribution system, VaultN also aims to address the challenge of product discoverability. 'What we've seen is that product visibility needs a more cohesive and structural approach,' he says. 'Often, publishers don't understand users who play their games across multiple channels.'
