Wolf Qanawat's Gaming Hub started in mid-2025 as a simple add-on to a live audio app used by Arabic-speaking users across MENA. It has since grown into one of the app's main features, cutting user churn from 27% to 17% and bringing in 66,500 new users through games alone.
Wolf Qanawat's Gaming Hub, initially an add-on to a live audio app for Arabic-speaking users in MENA, has evolved into a key feature, reducing user churn by 10% and attracting 66,500 new users solely through its gaming offerings. Neil Casini, the head of games at Wolf, discusses the increasing number of users engaging with multiple games, the rapid development of the World Cup game Golden Goal in three months, and the importance of games that stimulate conversations rather than diverting attention from them.
