The Argentine Association of State Lotteries (ALEA) has introduced an updated Code of Best Practices for Responsible Commercial Communication in Online Gambling.
The new code serves as a reference framework to establish common standards within the online gambling industry in Argentina. It aims to ensure responsible commercial communication practices among regulators, licensed operators, and other stakeholders. The updated code was officially unveiled on July 16 at ALEA's conference center, emphasizing key aspects such as the use of artificial intelligence, influencer marketing, and affiliate marketing.
