The upcoming Premier League ban on front-of-shirt betting deals is not deterring Betano from continuing to work with its biggest footballing partner, Aston Villa FC.
Betano has signed a three-year extension with Aston Villa FC, extending their partnership until the 2028/29 season. The deal, initially established in 2024, showcases Betano's commitment to its collaboration with the football club despite the impending ban on such sponsorships in the Premier League.