Brazil has introduced new advertising rules for fixed-odds betting, prohibiting promotions involving unauthorized operators, minors, misleading financial claims, and betting content placed alongside sports editorial coverage.
Interministerial Ordinance MF/SECOM/MJSP No. 73 was published in an extra edition of the Official Gazette on July 10, 2026, and took effect immediately. The ordinance aims to regulate the advertising practices in the fixed-odds betting sector in Brazil, ensuring that promotions are in line with legal requirements and do not target minors or mislead consumers.
Under the new rules, any advertising related to fixed-odds betting must comply with the guidelines set forth in the ordinance to promote responsible gambling and protect vulnerable individuals from the potential harms associated with excessive betting.
