In this article, Dominator Play CEO Ivan Kalashniuk explains why modern iGaming partnerships are no longer driven by game portfolios alone, but by commercial flexibility, promotional alignment, and measurable post-integration performance.
Five years ago, in the cycle of gambling industry partnerships, a strong portfolio and a polished pitch deck could move a conversation forward. Today, the landscape has shifted, emphasizing the importance of commercial adaptability and performance metrics post-integration.
