Up to 80% of mobile game developers believe the industry's engagement and retention strategies are becoming stale as 51% struggle to balance monetisation friction with a fun player experience.
A recent survey of 195 mobile games industry leaders, conducted by ZBD, revealed that a significant portion of developers are facing challenges in retaining and engaging their players. The study found that 45% of respondents are having difficulty keeping spending players engaged, highlighting a growing concern within the industry about the effectiveness of current strategies.
