Mobile games generated a collective $40 billion in gross player spending between Google Play and the App Store during the first six months of 2026, a marginal decline of less than 1% year-over-year.
Strategy maintained its position as the most profitable genre in 2026, surpassing RPGs which had held the top spot in 2025. The revenue from puzzle games saw a significant increase during this period, indicating a shift in player preferences and spending habits.
