Netflix has appointed its first dedicated real-money gaming (RMG) advertising specialist, Ian Hunter, to lead partnerships with betting and gaming advertisers.
Netflix has brought on Ian Hunter as its first hire specifically focused on real-money gaming advertising solutions, signaling the streaming platform's deeper dive into the global advertising sector. Hunter joins Netflix from Snap Inc, a major tech competitor, where he held significant roles in commercial and client partnerships.
In his new role, Hunter will be responsible for fostering relationships with betting and gaming advertisers, showcasing Netflix's commitment to expanding its advertising business into the lucrative RMG sector.
