In 2013, Candy Crush had almost nothing running alongside its levels. Today it has at least 10 live ops on the go at once.
During a session at Pocket Gamer Connects Barcelona, Anastasiya Kara, lead product manager at Rovio, discussed the significant evolution in live operations within mobile games. She described live ops as 'an orchestra of time-limited events, offers, content updates, and retention strategies,' emphasizing the transformation from minimal activity to a complex system of engagement in games like Candy Crush.
