As one of the world's largest mobile internet markets, China offers a massive user base, a mature mobile gaming ecosystem, and a well-established monetisation landscape.
From ad monetisation and in-app purchases (IAP) to mobile payments and AI-powered operations, the market continues to evolve, creating strong long-term growth potential for global game developers. Player expectations in China are on the rise, making hybrid monetisation an essential strategy for sustainable growth. Balancing monetisation with user experience has become a top priority for developers looking to succeed in the Chinese market.
