The next guest in our In the Hot Seat interview series is Claire Yang, overseas business development lead at Kingsoft, who we spoke to ahead of her appearance at Pocket Gamer Connects Summit Shanghai on July 29th.
Claire Yang, the overseas business development lead at Kingsoft, shared insights on the challenges Western developers face in penetrating the Chinese mobile games market. With a decade of experience, Yang highlighted the struggles in bridging the gap between Western game creators and the lucrative Chinese market.
At Kingsoft, where she has been for four years, 80% of the revenue still originates from internal game titles. This showcases the difficulties faced by Western developers in making a significant impact in China despite its potential.
